A jig is a type of fishing lure designed to attract fish by imitating the movement of prey, often used in various fishing methods, including ice fishing. Jigs typically consist of a weighted body, usually made of metal or lead, with a hook attached to the bottom. The body of the jig is often adorned with feathers, soft plastics, or other materials that mimic the appearance of small fish or insects.

In ice fishing, jigs are particularly popular because their weight allows them to sink quickly to the desired depth in cold waters, making them easy to use when fishing through the ice. Ice anglers will often use a technique called "jigging," where the jig is moved up and down in the water to create a lifelike, erratic motion that attracts fish. The jig's movement imitates the behavior of wounded or distressed prey, enticing predatory fish to bite.

Jigs come in a variety of shapes, sizes, and colors, depending on the species being targeted and the specific fishing conditions. Popular types of jigs include vertical jigs, jigging spoons, and soft plastic jigs, each suited to different fishing styles and fish species. Whether used for ice fishing or open-water fishing, jigs are versatile and effective lures that are widely favored for their ability to mimic the natural movement of prey and trigger a bite from a variety of fish.